America's First Self-Service Grocer

In 1916, Clarence Saunders opened the first Piggly Wiggly in Memphis, Tennessee. He introduced self-service shopping, allowing customers to choose their own goods from open shelves, a radical concept at the time.

This innovative approach eliminated clerk-assisted shopping, reduced overhead, and passed savings directly to the customer, fundamentally changing the retail landscape forever.

We set southern tables with fresh butcher cuts and honest savings, just like we always have.

Our Founder's Vision

Grocery Firsts

1916

First Self-Service Store

1937

First Shopping Carts

1950s

First Price Tag System

Today

Local Ownership

Visit your local Piggly Wiggly for fresh produce, custom butcher cuts, and weekly savings that truly make a difference.